Difference Between Marketing And Branding

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Difference Between Marketing And Branding. In this piece of information, you will read about what is marketing, what is branding, and what is the main difference between marketing and branding. Both the terms are connected with each other, but are different. Let us first know the main difference between marketing and branding, then differentiate them in detail.

What Is The Main Difference Between Marketing And Branding?

The main difference between Marketing and Branding is that the:

-Marketing is responsible for promoting and selling the product by identifying and fulfilling the customer needs.

-Branding is the component of marketing that shapes your company or product and defines your company. It is establishing the company or product in the market.

Difference Between Marketing And Branding - chart

What Is Marketing?

Marketing focuses on selling and promoting its products and services. In other words, it is the way of attracting customers and clients to have an interest in your products. Marketing is done by market research, advertisement and analysis. It is done by identifying and fulfilling the customer needs.

Marketing directly targets the customer needs, instead of creating relations with the customer. It chooses paid methods of promotion and marketing. The most important steps in doing marketing are;
-Raising brand awareness.
-Generating traffic.
-Increasing revenue.
-Tracking your metrics.
-Building trust in the brand.

Various types of marketing are:

-Digital marketing
-Email marketing
-Content marketing
-Agile marketing
-Affiliate marketing
-Social media marketing
-Content marketing
-Influencer marketing
-Referral marketing
-Loyalty and rewards programs
-Advertising
-Direct marketing
-SEO and search engine marketing
-Inbound marketing
-Outbound marketing

What Is Branding?

Branding is the component of marketing that shapes your company or product and defines your company. It is establishing the company or product in the market.

Branding is actually your values, mission and what makes you special and unique. The key elements for branding are logo, website, fonts, images, taglines, jingles, mascots, or brand style guidelines. It is the way of engaging people to get stuck to your brand.

There are four steps of branding that includes:
-Determine your target audience.
-Position your product and business.
-Define your company’s personality.
-Choose a logo and slogan.

Branding is very important. It makes a memorable impression on the customers. It allows your clients to know what expectations they can have from your brand. Branding is the way to make your brand unique from the competitors and clarifies that your offers are a better choice than the others.

featured image source: commbox.io

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